You have a great product and a great web site, but can anyone find it?
Online search is the cornerstone of world wide web. It is the starting point for almost all online actions. For a vast majority of industries and companies success hinges on search. Through the major search engines (Google, Yahoo and Bing) consumers find, research and compare businesses & products. At MODassic we’ve helped clients dramatically increase their income and capture large amounts of business that they were previously missing out on through Search Engine Optimization and Pay-Per-Click strategies.
Many of our SEO & PPC clients come to us saying the same thing, “We were with another SEO company and have no idea what they were doing. I think they were ripping us off.” Many search engine optimization companies make SEO & PPC seem above their client’s head, and say everything they are doing is “in the code” or “behind the scenes”. Often this is so they can keep charging a monthly amount for the work they did in the first month. If a company is not adding value to your site and can’t clearly show you what they are doing, then there is a problem. Our customers will testify to how different MODassic is. We’re honest, transparent and deliver real results. We do SEO the right way through quality content, smart coding, competitive research and detailed analytics.
Onsite Optimization
An un-optimized web site is like a house with no doors. There are certain ways a site needs to be designed and coded so search engines can find their way in. Some basic questions to ask: Are you using the words people would search to find you? Are those words in the optimized place within your site and code? We ensure our clients sites onpage optimization is designed to gain the most natural search traffic possible and their PPC costs as low as possible.
Link Building
Link building is the key to climbing the search engine ranks. A major factor search engines use to determine the quality of a site is to look at which other sites are linking to your site. The greater the number of relevant sites pointing to your site, the higher your search engine ranking. We deliver a diversified link building strategy generating Buzz Links, Competitive Links, Content Links & Directory Links. We only secure real and relative, quality back links. We never obtain links from link farms, questionable sites, or the spammy back alleys of the web.
Content Development
The true way to climb the search engine ranks is through developing original, quality content. We ignore “SEO tricks” and focus on developing content and building brands. We do this through quality copy writing, blogging, online video, white papers and social networking. We don’t write copy for robots. We write real copy that people are searching for. Nobody wants to read overly-SEO-copy that was written for a robot. Why draw someone to your site if the second they arrive they want to leave? At MODassic we strive to develop content that is the best of both worlds, search optimized and user friendly.
Pay-Per-Click (PPC)
Unlike organic search engine rankings, pay-per-click ads are sponsored search results. Anyone can have the top spot as long as they are willing to pay for it. PPC networks are purposely designed to be easy enough to set up so that anyone can create an account and start spending money. However, the key to PPC management is optimizing your campaign to get the most relevant exposure for the least amount of money. To achieve maximum ROI from your PPC campaign requires experience, a clear strategy, strong landing pages, constant monitoring and adjustments. The last thing you want to do is set it and forget it. You can easily burn through clicks and your budget with little to no return.
