When done correctly, email marketing is one of the most effective forms of online marketing.
To succeed with email marketing takes a strong understanding of email marketing design standards, testing, segmenting, delivery methods, metrics and spam laws. Build your email campaign right, and you’ll benefit from happy customers, valuable interaction metrics, and potentially huge ROIs. Build your campaign wrong, and you’ll end up in the spam box and possibly black listed. At MODassic we are well known for our expertise in email marketing. 3rd party case studies have even been written on our impressive ROIs (regularly 3,000 to over 5,000% ROI ) and Click-to-Conversion tracking that we consistently deliver for our clients. We have also been asked to moderate the Email Design group for Vertical Response, one of the top email marketing platforms worldwide.
Building Your List
We help our clients grow their list via signup and opt-ins forms on their website or blog. We also develop special offers and downloads to encourage email list signups and grow our client’s email list. Clean data is key. Our email marketing platform automatically clears duplicates so you never double email someone and it automatically processes bounces and unsubscribes so our clients are always inline with the Federal CAN-SPAM laws and continue to land in the inbox.
Designing For Success
Successfully designing and coding for email is very different than designing for the web, so it’s important to work with someone with proven email marketing experience. We not only design emails that ensure maximum deliverability but also clearly communicate your message with a strong call to action. To increase conversions, we also offer A/B testing of different subject lines, designs, content and calls-to-action. We can also design a template for you to easily manage yourself for future mailings.
Delivery & Reporting
Pasting 500 emails into the BCC field is *not* the way to go. At MODassic we provide our clients with the very best in email deliverability to ensure their email lands in the inbox. From there we can monitor who is opening your emails and what they’re clicking on. We can track conversions and if you sell online, we can even track sales and direct ROI of campaigns. These are valuable interaction metrics that you can use to improve your campaigns and quickly follow up with interested customers.
Are you a do-it-yourselfer?
If you’re comfortable with designing emails yourself and just need a trustworthy tool to build, send and track your emails with minimal hassle, we also offer a self-service email campaign tool. Try it out for free.
