Generally, when people think about marketing, they think in terms of tangible extensions of their brand such as their website, a catalog or advertisement. However, one of the most important elements that define your brand are the intangible interactions and experiences people have with your brand. Often that can come in the form of an experience they have using your website or using your...
read moreGoogle Labs has lots of neat features and projects that they are currently working on and developing. One feature that I think we can all use is the Forgotten Attachment Detector. When turned on it scans your emails looking for language that indicates you are trying to send an attachment. If you don’t have anything to attach, it lets you know before sending. Watch a short on screen...
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We previously mentioned some of the early success we had in creating email marketing campaigns for one of our clients. I was just compiling data from the last several campaigns we launched for them and these ROI numbers are so good we just thought we’d share the results. For the year-to-date we have sent 4 email campaigns. The sales and ROI have been growing and growing with each...
read moreOne of our newest full service clients is very happy with the results of their email marketing campaigns now that we, MODassic Marketing have stepped in. We took over all of their internet marketing in January of 2009 and launched the first marketing email in late February and the second in mid March. With the first campaign, we were very happy to see a 679% ROI. Just over two and half...
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I was recently helping a 14-year-old member of my family and a couple of their friends upload a video they shot to YouTube. They filmed a pretty funny parody of a MTV show and asked me to help them edit the video. As we were creating their YouTube account it came time to enter their email address to which they replied, “I don’t know”. Now, this wasn’t my technologically challenged...
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