One of the most important parts of designing a website is clearly communicating your ideas for the site layout. Often you have an idea of how you want it to look but you don’t have the software or design skills to build a decent mockup and sometimes you just need to see your idea before you can tell if it’s a good one or not. You may sketch something out, send links to other sites you...
read more
We put together this web design workflow chart to help communicate the process of building a website to our clients. This simple document has been extremely helpful in illustrating some very important details about the process and client involvement. For those clients who have never been involved in a site design, it serves as helpful road map that helps grasp what they may feel is an...
read more
In promotion for the upcoming Season 3 of Mad Men on AMC (which in my opinion is one of the best TV series of all time), they have created “Mad Men Yourself,” where you can create your own Mad Men character to look like you! Pick your features, your clothes, setting and extras. Here is mine…. That’s me arriving on my first day at Stanley...
read more
Stock photos are an affordable way to quickly get great looking photos to use on your website and marketing materials. However, it is important to remember that the photographers, stylists, models and artists who created those images are hard working individuals just like you and me, so it’s important not to steal and misuse their art. Many clients often ask what the rules and laws...
read more
When it comes to evaluating, reviewing and proofing a design, be careful whose opinion you get and most importantly how you get it. It’s something we all do and many are required to do. You’ve designed what you think is a great looking piece. You’ve taken into consideration the demographics of your audience, the path the eye will take across your piece, the medium upon which...
read more
Here are some great examples of rebranding, as pulled together by @liammckay who gives us his Top 50. Below are my favorites from his list. You’ll notice lower case letters are very popular in rebranding. I believe this is because lower case letters give your brand a more “personal” feel, which fits in with today’s shift toward social media and personal connections...
read more