Generally, when people think about marketing, they think in terms of tangible extensions of their brand such as their website, a catalog or advertisement. However, one of the most important elements that define your brand are the intangible interactions and experiences people have with your brand. Often that can come in the form of an experience they have using your website or using your...
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In promotion for the upcoming Season 3 of Mad Men on AMC (which in my opinion is one of the best TV series of all time), they have created “Mad Men Yourself,” where you can create your own Mad Men character to look like you! Pick your features, your clothes, setting and extras. Here is mine…. That’s me arriving on my first day at Stanley...
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How many times have you walked into a restaurant, only to be greeted by a sign taped to the window like this one? There are two major problems with this sign. The first is the content of the sign, but I’ll save my comments on that for another post. The problem I’d like to focus on today is the tape being used to hold the sign up. What’s wrong with using invisible tape to hang a...
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Stock photos are an affordable way to quickly get great looking photos to use on your website and marketing materials. However, it is important to remember that the photographers, stylists, models and artists who created those images are hard working individuals just like you and me, so it’s important not to steal and misuse their art. Many clients often ask what the rules and laws...
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Here is the new post-bankruptcy commercial from GM (General Motors). Marketing a bankrupt company is always a massive challenge, especially one with such a public collapse. This is just a small piece of what will be a massive rebranding, but I think this commercial is a pretty good...
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When it comes to evaluating, reviewing and proofing a design, be careful whose opinion you get and most importantly how you get it. It’s something we all do and many are required to do. You’ve designed what you think is a great looking piece. You’ve taken into consideration the demographics of your audience, the path the eye will take across your piece, the medium upon which...
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