Generally, when people think about marketing, they think in terms of tangible extensions of their brand such as their website, a catalog or advertisement. However, one of the most important elements that define your brand are the intangible interactions and experiences people have with your brand. Often that can come in the form of an experience they have using your website or using your...
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How many times have you walked into a restaurant, only to be greeted by a sign taped to the window like this one? There are two major problems with this sign. The first is the content of the sign, but I’ll save my comments on that for another post. The problem I’d like to focus on today is the tape being used to hold the sign up. What’s wrong with using invisible tape to hang a...
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When it comes to music, it is much easier to make a longer list of bad music than it is good music. Same goes for marketing… A couple posts ago we knocked Bank of America for their horrible new signage. Today the victim is Dr. Pepper. (and so starts a series of posts, “Bad Marketing”). I’m watching the new 90210 (don’t ask) and couldn’t help notice the...
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I can’t help but imagine several bank execs sitting around a massive oak conference table trying to find a reason for the current banking crisis… Bank Exec 1: “Maybe people just aren’t seeing our logo?” Bank Exec 2:”I got it! Let’s make the whole thing red!” Bank Designer: “Really?” Gross. With a major brand such as Bank of America there...
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