Far too often companies ignore key elements of search strategy and only focus on a single piece of the puzzle. Ignoring research can leave you missing out on valuable keywords and with unclear expectations. You can’t move up in the search engines without passing another site so understanding where you are and who is above you is vital. Once you know where you are it’s important to...
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One of the most important parts of designing a website is clearly communicating your ideas for the site layout. Often you have an idea of how you want it to look but you don’t have the software or design skills to build a decent mockup and sometimes you just need to see your idea before you can tell if it’s a good one or not. You may sketch something out, send links to other sites you...
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Generally, when people think about marketing, they think in terms of tangible extensions of their brand such as their website, a catalog or advertisement. However, one of the most important elements that define your brand are the intangible interactions and experiences people have with your brand. Often that can come in the form of an experience they have using your website or using your...
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We put together this web design workflow chart to help communicate the process of building a website to our clients. This simple document has been extremely helpful in illustrating some very important details about the process and client involvement. For those clients who have never been involved in a site design, it serves as helpful road map that helps grasp what they may feel is an...
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No matter what your politics are we believe meeting with the Governor is quite an honor and last Thursday we had the privilege of meeting with Texas Governor Rick Perry for a 45-minute private meeting. The Gov is a big fan of an online video, Texaplex that we produced for a client. We met with the Governor and discussed online video, social media, twitter and Texas! We were pleasantly surprised...
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In promotion for the upcoming Season 3 of Mad Men on AMC (which in my opinion is one of the best TV series of all time), they have created “Mad Men Yourself,” where you can create your own Mad Men character to look like you! Pick your features, your clothes, setting and extras. Here is mine…. That’s me arriving on my first day at Stanley...
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