PRODUCT CATALOG – Spray-N-Grow

We design and layout this 32-page full color catalog for our client, Spray-N-Grow. When you print over 400,000 catalogs 3-times a year, you want to make sure you get everything right. To make sure we get it just right, we perform a detailed square-inch analysis on the catalog. At MODassic we believe in the balance of design and analytic. Therefore, we don’t just design a great looking catalog and call it a day. We carefully compare each product’s total sales to the amount of space it is allocated in the catalog. This tedious process provides valuable insight into the adjustments that need to be made.

Catalog Design Square Inch Analysis

Catalog Design Analytics

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POSTCARD DESIGN: Spray-N-Grow

We designed this direct mail piece that was part of a larger campaign designed to promote a new product launch. The direct mail campaign was sent out to retail stores across the country promoting the new product.

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PRODUCT LABELS : Spray-N-Grow

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PRODUCT ADVERTISEMENT – Spray-N-Grow

We developed this ad for Spray-N-Grow’s new hydroponic products.

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EMAIL MARKETING – with eCommerce & ROI Tracking

We design and launch all email marketing campaigns for Spray-N-Grow. With our email platform, we can track every dollar generated by each email campaign and deliver an exact ROI report to the client. We are able to track any order placed by an email recipient within 30 days of receiving the email. We can see who purchased and how much they purchased and prove our value by delivering off the charts ROI (return-on-investment). We have averaged over 2,500% ROI.

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WEB DESIGN – eCommerce & Order Management

We just completely redesigned and relaunched this online shopping website for one of our full service clients, Spray-N-Grow. The site is a fully functional e-Commerce site with hundreds of products and an order management system.


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ILLUSTRATION – Product Illustration

Spray-N-Grow originally had a half page of copy in their catalog explaining what foliar feeding was and how it worked. The customer understanding foliar feeding is vital for Spray-N-Grow to be able to sell their product. We replaced that boring copy, which nobody ever read, with this illustration that quickly communicates what foliar feeding is.

sng-illustration

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WEB DESIGN – Custom Social Network Development

Spray-N-Grow has a passionate following of loyal customers who swear by their gardening products. Taking social media marketing to the next level, we created a custom social network just for Spray-N-Grow customers. The network is very similar to the major social networks like Facebook or Twitter. Their customers can create profiles, share their gardening tips, stories, photos and connect with other gardeners. The network even integrates with the Facebook and Twitter for those members who also have profiles there.

The success of the social network has been huge and has provided the ultimate platform for their customers to engage with their brand on a daily basis.

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© 2010 The MODassic Group