MARKET RESEARCH & DESIGN – LAI Games

Posted by admin - 13/11/09 at 10:11:16 pm

We were hired by LAI Games, one of the largest developers of arcade video games, to perform market research and design on game display graphics for a national promotional contest for the arcade game STACKER. We performed on location market research of their games where we interviewed players and studied their behavior and interaction with the game and graphics. Wh then redesigned the game graphics to increase plays and participation in promotional contest and performed another round of research with the new graphics and the results were impressive! LAI Games then used the new graphics on all of their machines nationwide.

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