Can I use stock photos for that?
Posted by admin - 18/06/09 at 11:06:19 amStock photos are an affordable way to quickly get great looking photos to use on your website and marketing materials. However, it is important to remember that the photographers, stylists, models and artists who created those images are hard working individuals just like you and me, so it’s important not to steal and misuse their art. Many clients often ask what the rules and laws are with using stock photos. iStockphoto.com (one of our favorites) has put together this quick and easy explanation of some of the most common questions and issues regarding the proper use of stock photos:
- Using an image as part of a business name, logo, trademark, design mark or service mark.The whole point of having a logo, business name or design mark is so that it will be unique in the marketplace. How can your logo be unique if you’re using a royalty-free file that millions of other people could have downloaded? Besides violating the iStockphoto Content License Agreement, using an image in this way also infringes upon the rights of the artist who created the file. If these aren’t reasons enough, good luck trying to develop or enforce rights in conjunction with a logo that uses a royalty-free image.
Continue reading Can I use stock photos for that?…
WEB DESIGN – Custom Social Network Development
Posted by admin - 17/06/09 at 04:06:56 amSpray-N-Grow has a passionate following of loyal customers who swear by their gardening products. Taking social media marketing to the next level, we created a custom social network just for Spray-N-Grow customers. The network is very similar to the major social networks like Facebook or Twitter. Their customers can create profiles, share their gardening tips, stories, photos and connect with other gardeners. The network even integrates with the Facebook and Twitter for those members who also have profiles there.
The success of the social network has been huge and has provided the ultimate platform for their customers to engage with their brand on a daily basis.
Practice what you preach, right? We think so.
Posted by admin - 15/06/09 at 03:06:12 am
At MODassic we’re just a little fish in a very big sea, as Dallas, TX is home to some of the largest advertising, marketing and design agencies in the country. We are proud to say we rank right along side (and ahead of many) of the big guys. We are on the 1st page of Google for several of our main services: Internet Marketing Dallas, Event marketing Dallas, Promotional Products Dallas and more!
Google Local Business Search NEW Reporting
Posted by admin - 11/06/09 at 10:06:56 pmGoogle has just recently updated the local business search reporting interface. Some of the new reporting features are pretty great and show you a lot more about how customers interact with your local search listing.
The new reporting dashboard shows statistics about your business listing, like how many users saw your business as a local search result, zip codes where driving directions requests come from, and the top search queries for which your business appeared.
Here is a sample of what our site’s local search data looks like:
Business: MODassic Marketing
Impressions in the last 30 days: 1498
Google Local Search Reporting - Dallas SEO
SEARCH ENGINE OPTIMIZATION – #1 AND #2 on Google!
Posted by admin - 09/06/09 at 03:06:18 amWe secured both the #1 and #2 spot on Google for this client’s primary keywords!
New GM commercial
Posted by admin - 04/06/09 at 09:06:32 pmHere is the new post-bankruptcy commercial from GM (General Motors). Marketing a bankrupt company is always a massive challenge, especially one with such a public collapse. This is just a small piece of what will be a massive rebranding, but I think this commercial is a pretty good start.
EMAIL MARKETING & TESTING- Custom Health Plans
Posted by admin - 01/06/09 at 01:06:19 pmWe designed this email marketing campaign for Custom Health Plans. To ensure maximum ROI from the email campaign, we did A/B testing to a segment of the customer’s client list with two different subject lines to see which subject lines received the most “opens”. We then launched the campaign to the entire list using the subject line that delivered the best results.
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