SEO secrets?

People often ask “How can my website be #1 in Google?”. The truth is if your website isn’t the number one resource for that keyword it likely isn’t going to be #1 in Google. It’s no shock that people naturally look for the easy way out and in the process waste a lot of time, money and bandwidth looking for SEO secrets.

When it comes down to it there are only 3 things you need to do to improve your search engine rankings, and they aren’t secrets at all…

1. Good Design.
At MODassic Marketing you’ll notice that we file our SEO services under DESIGN. This is because the only “tips and tricks” that really matter for SEO are all basics of good web design and not really tricks at all. Some basic design elements such as how your pages are laid out, where and how images and text are used and how your pages interlink play a very important role in how both users and search engines view your site. Good design is all about communication… properly communicating and directing your visitors (and robots) to the information they are looking for.

2. Develop content.
Face it, Google is smarter than you. If you are looking to trick people into clicking on your website by tricking Google into thinking your site is important, you will lose. Instead of wasting your time looking for SEO tricks and secrets simply develop interesting and relevant content on your website so that your site offers something for people searching for your keywords. Content and information is what people are Googling for.

3. Linking.
Ask anyone who the best company in their industry is. They will say they are. Then ask them who the #2 company in their industry is. The company who shows up as #2 on most peoples list is the best company. That is exactly why linking plays such a large part in determining search engine rankings. If you say your site is important it doesn’t matter, but if a lot of people say your site is important than it probably is. There’s no “trick” to link building so steer clear from link buying campaigns. Simple online networking with complementary businesses, consumers, and blogs will greatly increase your number of links. If you have content of interest, like we mentioned in step 2, people will link to it.

So how do I do that?
With these 3 things in mind we strongly advise against wasting your money hiring “most” SEO companies. This isn’t because we don’t believe in SEO, in fact we provide SEO services for most of our clients. It’s that SEO is simpler than most SEO companies make it out to be and they generally are ripping off their clients while providing no real value to the client’s site.

We understand that small business owners are busy running their business and don’t always have the time or direction for developing content, online networking and don’t know if their site’s design is helping or hurting. That is why we provide simple SEO in the form of content development, design and PR. At MODassic Marketing we help you develop and publish content and get your content out there through social networking and PR and make sure your site’s design is properly communicating with both users and robots.